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Why ICARUS

Icarus is a Greek mythological character, whose father, Daedalus, made him a pair of wings to reach the furthest heights. Icarus chose to fly too close to the sun, despite the danger, and ended up falling to his fate. Though Icarus exceeded his path, his dreams of flight inspires us to fly high and achieve our own. We can help you fly; you only need the right pair of wings.

At ICARUS, we carefully examine your current marketing strategy and provide you with valuable insights to maximize your branding potential. By combining your vision with our creative expertise, we will craft the right set of tools for you. Our professional team will illuminate obstacles on your way and open your eyes to new possibilities for your business, using different mediums. We will help guide you on your flight to success; where you fly is up to you.

The Minds behind ICARUS

Caferny Du
Founder & CEO

MSc Quantitative Finance (UK)
BA Hons International Business (UK)

Caferny’s artistic and business talents were honed after spending many years in London, surrounded by the artistic scene of West End and working for major Marketing, Finance, and Trading firms in the UK. After returning to China, Caferny went on to work for both Chinese and foreign companies, as the Branding Director within a subsidiary under one of the largest news groups in China, and the Marketing Director for an American general aviation company; these experiences have extended her horizons in all layers of marketing worldwide. She feels honored to have her clients’ faith and trust in her creativity and business acumen as they have witnessed, through personal experience, their brands grow in value to their respective clientele. Let ICARUS give you wings to fly!

Johan Faure-Brac
Head of Design & Innovation

Master in Industrial Design (UK)
Professional Degree in Industrial
Design and Packaging (France)
Degree in Model Making and Prototyping (France)

Johan is a French design enthusiast, entrepreneur, and brand maker. At 32, he has developed design services, lead global teams, and created branding strategies for billion dollar companies in addition to working with local craftsmen. His efforts have resulted in the launch of hundreds of design products worldwide. In 2015, Johan opened his own agency to provide more value to clients looking for innovation, dynamic experiences, and commercial success. In 2018, Johan joined forces with ICARUS to reach new heights for branding and design consultancy. With a pair of ICARUS wings, there’s no limit to how high you can fly together with your clients.